At Santé, we believe in full transparency—and that means helping you understand why matcha prices are climbing. After the 2025 harvest, the prices of tencha (the raw leaf used to make matcha) has surged up to 3× higher, leading to 100–150% cost increases on Premium and Ceremonial blends. This spike is being driven by global trends, supply limitations, and weather changes that affect the entire industry.

Become a Santé Member today to get 20% off all of our matcha blends every time you order! Membership is FREE- sign up here. Once you enter your email, an welcome email will be sent with your Member Discount code!

Along with 20% discount on all blends, Members get exclusive access flash sales.

Matcha has become a global sensation. Since 2010, Japan’s matcha production has nearly tripled, with over half now being exported. Retailers and cafés worldwide are seeing explosive growth, with some reporting sales up 250% for matcha. But while demand has soared, tencha supply hasn’t kept pace—making matcha more scarce and expensive than ever.

With months of coordination with our suppliers, we have more than enough matcha for the foreseeable future!

Tencha is only harvested during a small window each year —and only 6% of Japan’s tea production is allocated to it. Add to that a shrinking number of skilled farmers (many over age 65), and labor-intensive stone-grinding methods, and you get slow, careful production with tight limits. In 2025, cool Springs and late frosts in key regions like Uji and Kagoshima caused 11% yield losses, driving auction prices up over 200%.

• Global matcha shortages and rising demand mean prices are increasing industry-wide.
  
• We’ve secured supply with our Japanese growers to keep your favorite blends available.
  
• Expect higher prices but the same quality, authenticity, and transparency you know from Santé.
  
• When pricing eases in the future, we’ll pass those savings directly back to our customers.